LL
LAUNCH
LAB

MBA New Product Launch Strategy Simulation

segmentation · positioning · pricing · budget allocation · strategy

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Instructor
Create a game session, set the scenario, manage rounds and view all dashboards.
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Join as Team
Enter your room code and team code. Make decisions and track your strategy.
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Try the demo
Play solo against AI competitors. Explore all features instantly.
VectorLab · Designed and developed by Dr. Supratim Kundu